RIYADH: Saudi Arabia’s creative spirit took center stage at the third annual Athar Festival in Riyadh on Tuesday, where Princess Lamia bint Majed, CEO of Rotana Media Group and secretary-general of Alwaleed Philanthropies, spoke about the power of authentic storytelling in shaping Saudi narratives.
In a one-on-one fireside chat with Arab News Deputy Editor-in-Chief Noor Nugali — during a session titled “Telling the Saudi Story to the World” — Princess Lamia reflected on her journey from launching Rotana Magazine to leading one of the region’s most influential media groups. Arab News is a media partner of the festival.
“I think authenticity is our advantage,” she said. “I don’t think we need another Hollywood or Bollywood … What we have here is a new story, it’s a new tradition, new values for the world.”
She added that the Kingdom’s growing appeal lies in its cultural richness and individuality. “Now, why is everyone really interested in Saudi Arabia? Because it’s different, even from the perspective of heritage and culture, the materials, the places, the beautiful scenery, our natural resources, our tradition.”
Under her leadership, Rotana has preserved and promoted regional culture while embracing digital transformation.
