Having spent decades focused on audio and video enhancements for music and film audiences, Dolby has in recent years turned its attention to sports, building back-end technology for streaming providers to offer fans more personalized ways of watching games.
The Seattle Seahawks will become the first team to leverage Dolby OptiView this Saturday during their first preseason game, though the San Francisco-based tech company has also worked with NASCAR and the NFL on streaming projects.
Dolby’s streaming offering prioritizes low latency for viewers and ways for content owners to adjust the feed on a per-user level, including showing different ads to different people at different times, based on their preferences or how they’re watching.
“A stats-focused person may be very open to watching an ad at specifically the time when the storytelling-minded person is really engaged in what’s happening,” Dolby Cloud Solutions SVP Giles Baker said, citing one hypothetical example.
In the 2010s, streaming providers largely worked to meet the standard set by traditional TV with reliable, high-definition feeds. But recent years have brought digital offerings that expand beyond what was possible in the days dominated by antennas and cables.
