On Thursday, Elizabeth Warren (D-Mass.) warned that companies could use personal data, including browsing history, to determine how much they charge.
Warren Calls Surveillance Pricing ‘Really Creepy’ "This is really creepy: giant companies could be charging you higher prices based on data they have on you (like your browsing history)," Warren said in a post on X.
"It’s called ‘surveillance pricing.’ Just so you know, Donald Trump shut down the investigation into this scam." This is really creepy: giant companies could be charging you higher prices based on data they have on you (like your browsing history).It's called "surveillance pricing."Just so you know, Donald Trump shut down the investigation into this scam.— Elizabeth Warren (@SenWarren) August 13, 2026 Surveillance pricing, also known as individualized or algorithmic pricing, refers to companies using personal information and algorithms to tailor prices to individual consumers rather than relying solely on factors such as supply and demand.
The Federal Trade Commission said in January 2025 that its initial findings showed consumer information, including precise location, browser history and shopping behavior, could be used to target individuals with different prices for the same products.
