A Twitch executive said its parent company chose not to make the program opt-in because “nobody would opt in.”Visitors play video games on computers at TwitchCon Europe in Rotterdam, Netherlands, in 2024. Levin Den Boer / ANP / AFP via Getty Images fileAug. 13, 2026, 8:10 PM EDTTwitch had a simple justification for letting its parent company, Amazon, use streamers’ content to train generative AI by default.Just a moment.We are getting your experience ready.
Twitch creators push back against Amazon’s using their content to train AI
A Twitch executive said its parent company chose not to make the program opt-in because “nobody would opt in.”
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