Binance pulled in 36.04 million website visits in July 2026, claiming a 26.8% share of total crypto exchange traffic. That’s a comfortable lead over every competitor, but the broader picture tells a less rosy story: total visits across tracked exchanges slid 2.35% month-over-month to roughly 134.31 million, down from 137.54 million in June.
The data, compiled by Wu Blockchain using SimilarWeb analytics, paints a portrait of an industry where the big keep getting bigger and the rest fight over a shrinking pie.
The big three tighten their grip
OKX came in second with 25.62 million visits, good for a 19.1% market share. Coinbase rounded out the podium at 20.60 million visits, holding 15.3% of the total.
Add those up and the top three exchanges accounted for 61.2% of all tracked traffic.
