Aldi's Lacura range offers popular, budget-friendly beauty products that draw regular comparisons to luxury brands like Bobbi Brown, Elemis and more - and many favourites are due to return to Aldi stores this month14:22, 13 Aug 2026Aldi has delighted beauty-loving shoppers with the confirmation some of its most coveted products, which are comparable to a vast array of designer brands like Bobbi Brown and Elemis, are due to return to its shelves this month.‌Aldi's famed SpecialBuy items are a popular feature in stores across the nation. They take centre stage in the middle aisle and typically launch every Thursday and Sunday, offering shoppers a selection of limited-edition, discounted non-grocery items.‌Products featured in the twice-weekly line-up include everything from homeware and fitness equipment to baby essentials, hot tubs, garden supplies, beauty must-haves and beyond. Given the vast array of products that may be featured, SpecialBuys have proven enormously popular.‌Now, one of its best-selling beauty buys is set to make its comeback as part of the SpecialBuys launching in stores from August 30.It's the Lacura Vitabase Face Primer, which is priced at £4.99 and frequently compared to Bobbi Brown's "iconic" Vitamin Enriched Face Base, which retails at £49.The Lacura primer is packed with vitamins C, B and E, shea butter, and hyaluronate -the salt form of hyaluronic acid - which helps draw in moisture, plump the skin and combat dryness.‌It also features notes of geranium and grapefruit extract.The affordable product has garnered plenty of praise on social media, with beauty enthusiasts snapping it up as a budget-friendly alternative to the £49 Bobbi Brown version.What do shoppers say about Aldi's Lacura primer?Popular content creator Debbi Attwood, who posts online under the name Beauty Glow Girl, recently took to Instagram with a series of images highlighting Aldi's forthcoming beauty SpecialBuys.‌In her caption, she wrote: "New ALDI Beauty is coming back to the Specialbuys shelves very soon so here are some of my faves and what you should be looking out for in store - save this for your next shopping trip."On the Lacura Vitabase Face Primer specifically, she said: "The iconic Bobbi Brown Vitamin Enriched Face Base is amazing but pricey. Aldi's Lacura Vitabase is one of the closest affordable alternatives I've come across."Both are designed to hydrate and prime the skin in one step, using ingredients like shea butter and vitamins B and C to create a smooth base for makeup.‌"Whilst you won't get the long-term skincare benefits, for that plump, glowy, makeup ready effect, this is a great swap."Content cannot be displayed without consentIn the comments, fellow Instagram users were quick to share their opinions. Regarding the wider Lacura range, one follower gushed: "Freaking love these products."‌Another said: "And Aldi are cruelty free unlike some of the brands featured here!"A third commented: "This is great. I really appreciate the transparency with honestly describing how the budget ones compare rather than other reviewers that give unrealistic expectations. I will have to give a lot of these a go."But others bemoaned the difficulty of tracking down the products in their local shops, while some voiced their disappointment at the limited availability of the items.‌As is the case with all SpecialBuy products, items are only on sale "whilst stocks last" and quantities may differ between stores.Why is Aldi popular among shoppers?The much-loved supermarket chain, which was established in Germany back in 1961, has become renowned for its wallet-friendly household essentials and lifestyle ranges.The retailer has successfully cultivated a loyal following across the globe thanks to its extensive selection of food and drink; homeware, decor and DIY items; cleaning products; its own versions of premium or luxury goods, and much more.Article continues belowAldi's own-brand collection is also completely free from animal testing, making its in-house range particularly appealing to ethically-minded consumers.On its website, Aldi declares: "We are proud to have been awarded the gold standard leaping bunny certification across both our household and our health and beauty ranges."