Social-media sensations and sisters Noor and Banen Stars on fame, feelings, and family

JEDDAH: With more than 22 million subscribers (and over 3 billion views) on YouTube and close to 18 million Instagram followers, Iraqi-American content creator and entrepreneur Noor Naim — better known as Noor Stars — is one of the Arab world’s most successful social-media personalities. Her younger sister Banen isn’t far behind, either, with more than 18 million followers across Instagram, YouTube, and TikTok.

Last month, they sat down together with Arab News’ sister publication Hia magazine for a wide-ranging chat about their relationships with fame, content creation, and — particularly — with each other. The following are extracts from that conversation.

Is there a moment you believe changed your lives?

Noor: The turning point for me was stepping into the world of social media. It was completely by chance. Back then, I never thought it could become a career or lead to so many opportunities. That one step ended up changing the course of my life.