How long does it take to publish one article?
If you run a one-person company, the honest answer isn't "the few hours of writing." It's everything that comes after — moving it into your newsletter, copying it to one dev community, pasting it into another, translating it for an English audience, cutting a short version for X, dropping a note somewhere else. That relay of copy-paste-reformat costs more energy than the writing itself.
This week I killed that chore. Now I finish a draft, drop it into a single spreadsheet, run one command, and it fans out to eight platforms on its own.
But I don't want to talk about "I built an automation tool." That's the small part. I want to talk about three judgments that are worth far more: where a solo founder's real bottleneck lives, how this machine should actually be built — and how it nearly lied to me.
Writing isn't the bottleneck. Distribution is.
