3 platforms, one queue, zero editorial control.
That was the state of my content automation before I sat down to spec the dashboard. LinkedIn, X, and Threads each had their own generator, their own state files, their own publishing loop. Drafts got generated, passed a quality gate, and fired into the void. If the draft was mediocre or the timing was wrong, I found out after the fact.
The problem is not the automation. Automation is why I can run three platform engines without spending two hours a day managing content. The problem is that zero editorial visibility means you cannot catch the bad ones before they post.
What I wanted: see every draft before it goes out. Edit inline if needed. Post immediately or schedule for the next slot. Compose something manually when I have a specific take to push. Keep the comment automation untouched because that runs high frequency, low stakes, and babysitting individual replies defeats the point.
The spec came out to three core flows.
