Wednesday, August 12th, 2026 – 7:22 pm

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Mobile app marketing and performance platform Liftoff hosted its first-ever earnings call as a public company on Wednesday evening, and CEO Jeremy Bondy kicked things off with a refresher course.

“On the supply side, our SSP – or supply side platform – helps apps monetize their user base via our software development kit, or SDK,” he told investors.

Explaining ad tech to Wall Street is a sort of rite of passage for companies in the ecosystem that IPO and find themselves speaking to a new audience for the first time.