Small business websites rarely fail because of one catastrophic bug. They fail from an accumulation of small, fixable problems — a slow hero image here, an unlabeled form field there, a broken tab order that quietly locks out keyboard users. None of it looks dramatic in a screenshot. All of it adds up to lost conversions.
Working across client rebuilds and audits at Alynox, the same handful of issues show up repeatedly, regardless of industry. Here are ten of the most common, with the practical, mostly low-effort fixes that address them.
Unoptimized Images Dragging Down Load Time
The single most common performance killer on small business sites is still oversized images — a 4MB PNG hero banner exported straight from a design tool, served at full resolution to a phone screen 400px wide.
Fix:
