I've been auditing small business websites in Fort Collins, Colorado for a while now. And the same problems keep showing up — not complex architecture failures, not exotic bugs. Just the basics, ignored.
This post is for developers who consult for small businesses, and for any business owner who wants to understand why their site isn't performing.
The tools I use for a quick audit
You don't need an expensive platform. These free tools cover 90% of what matters:
Google PageSpeed Insights — shows Core Web Vitals instantly
