Over the last few weeks I built a website audit tool and ran it on 200+ small business and service websites — dental practices, plumbing companies, landscapers, law firms, real estate agents. Not Fortune 500 pages optimized by dedicated teams. The sites that actually serve local customers.
I expected some issues. I did not expect this.
Here's the raw data, the patterns I found, and what you can actually do about it.
The Scorecard
I grade sites across five dimensions on a 0–100 scale. Here are the averages from 200+ audits:
