From Geek Chic to Surveillance Chic
How fashion’s fetish for intelligence enabled big tech’s style takeover.
By
Cat Zhang,
a culture writer at The Cut, covering books, film, TV, and music.
From Geek Chic to Surveillance Chic
How fashion’s fetish for intelligence enabled big tech’s style takeover.
TL;DRAI
Meta and Google market AI smartglasses with cameras and facial recognition as fashion, concealing surveillance infrastructure. The strategy overcomes Google Glass rejection by normalizing invasive tech; governance and privacy risks escalate with mainstream adoption.
1,711 words~8 min read
