By
Chief of Staff to the Group CEO
Diamond
For a long period of time, businesses have operated within clearly defined industry boundaries. Organisations continue to operate independently within their own sphere of influence, banks providing financial services, school focused on education and telecommunications companies connecting people.
Today’s customers do not experience life through industries but through needs, moments and journeys. A parent paying school fees, or a patient seeking healthcare, does not think in terms of sectors. They simply expect services to work seamlessly together in processing this.
