Businesses constantly invest resources in acquiring new customers. Forbes reports that, over the last few years, customer acquisition Costs (CACs) have increased by roughly 60%.
When a customer walks into a store, makes a purchase, and there is no way to bring them back, the business effectively has to pay to acquire that customer again.
Customers, meanwhile, are incredibly loyal to convenience. They can easily switch to the next salon, pharmacy, supermarket or restaurant when there is no compelling reason to return.
Rewrd exists to bridge this gap by helping businesses turn one-time transactions into long-term customer relationships. With Rewrd, every purchase can be the beginning of another by giving customers reasons to return.
Why traditional loyalty programmes struggle in Nigeria
