Shoe Station Group Taps Tracy Dick as Chief Marketing Officer to Drive Growth and Engagement Across Shoe Station and Shoe Carnival

Shoe Station Group Taps Tracy Dick as Chief Marketing Officer to Drive Growth and Engagement Across Shoe Station and Shoe Carnival

Shoe Station Group, Inc. (Nasdaq: SHOE) (the “Company”), a leading omnichannel retailer of footwear and accessories for the family, announced the appointment of Tracy Dick as Chief Marketing Officer, effective August 3. Tracy joins the leadership team to accelerate the execution of the Company’s strategic initiatives to expand the Shoe Station banner and strengthen customer engagement across Shoe Carnival. She will report to Interim President and Chief Executive Officer, Cliff Sifford.

An accomplished brand strategist and marketing executive, Tracy brings more than 20 years of experience driving customer and business growth across retail, restaurant and B2B industries. Throughout her career, she has held key leadership roles with PetSmart, Jack in the Box and Leslie’s, as well as other high-growth organizations, building brands, creating meaningful customer connections and delivering measurable business results.

“Tracy understands what it takes to build brands while delivering meaningful business results,” said Cliff Sifford. “She brings a strong customer-first mindset, deep retail experience and a collaborative leadership style that we believe will help us continue growing both banners while strengthening our connection with customers.”