Nollywood actress and filmmaker Omotola Jalade-Ekeinde has offered a rare glimpse into the economics behind cinema box-office figures, revealing that N22.28 million accrued to the producers of “Mother’s Love” despite the film grossing more than N103 million.
Ms Jalade-Ekeinde, who made her feature directorial debut with the film, disclosed the figures in a video posted on her Instagram page on Tuesday night while giving an account of its theatrical performance.
According to the 48-year-old, Mother’s Love ended its cinema run with a gross of N103,094,663. She said that after deductions for exhibitors, distributors, print and advertising, Value Added Tax (VAT), entertainment tax, withholding tax, and other charges, N22,276,558 accrued to the producers.
The figures provide a rare glimpse into the difference between the film’s headline box-office gross and the amount Ms Jalade-Ekeinde said ultimately accrued to its producers.
“I will now give the numbers. At the end of our run, we had made N103,094,663 after deductions for exhibitors, distributors, print and advertising, and value-added tax (VAT).
