In December, Eos made its fragrance debut with a line of affordable body mists. Now, the mass market personal care brand is taking on the audio world. On Monday, Eos will team up with Refinery29 to launch Nose Dive, a new podcast dedicated to all things fragrance.
Hosted by perfumer and creative director Asia Grant, Nose Dive will begin with a deep dive into Y2K fragrance nostalgia featuring guest Joanna Levesque — better known to the series’ target millennial and Gen Z audience as pop icon JoJo. The five-episode season will roll out throughout the late summer and fall, including a live-taping at Refinery29’s BeautyCon event in September.
According to Eos, Refinery29 approached the brand as a potential sponsor for the podcast’s debut season even before Eos launched its first body mists in December 2025. The opportunity appealed to the brand to act as more than just a sponsor, but also a “co-producer” of the first season.
“Podcasts have become such an important part of influencing how people think,” said Eos president Soyoung Kang. “There are many ways in which brands are taking part in branded content, whether it’s episodic series on social media, maybe even streaming content series, things like that. In our case, we really wanted this specific objective of being part of the narrative of the forces driving fragrance as an industry. We felt like podcasts were the perfect channel to do that.”
