This is an episode of the Glossy Beauty Podcast, which features candid conversations about how today’s trends are shaping the future of the beauty and wellness industries. More from the series →Revlon is betting big on fragrance as part of its highly anticipated comeback plan.
Revlon debuted in 1932 and spent the next decades launching new categories and acquiring brands and fragrance licenses on its path to becoming a drugstore darling. The company went public in 1996, trading on the NYSE, and surpassed $2.6 billion in annual revenue by the next year. But the company experienced a laundry list of challenges and, in 2022, filed for bankruptcy.
The next year, Revlon emerged as a private company owned by a consortium of its former lenders and ready for a new leader.
CEO Michelle Peluso joined Revlon in 2024 and began to unveil her comeback plan. Glossy sat down with Peluso earlier this year to learn about her vision, which includes rebranding its 20 standalone lines one by one, starting with Almay and Revlon; rethinking China’s role as a manufacturer; and reinventing and expanding its fragrance category.
To lead the latter, she brought in Amber Garrison, a former Estée Lauder Companies exec with a fantastic track record, Peluso told Glossy.
