By
Bella Druckman,
a writer at the Strategist covering Gen Z shopping habits and fashion.
She joined the Strategist in 2024. Previously, she wrote about gifts at Shop Today.
In the six years since Summer Fridays launched its lip butter balms, we’ve seen several new tinted, glossy balms from the likes of Rhode, Eadem, and Ole Henriksen. Summer Fridays, in the meantime, has released a steady stream of new shades to compete. Most recently, though, the brand has taken some of its most popular balm scents — including vanilla and pink guava — and used them in a whole new product: body butter.
