There is a new job title spreading through the creator economy, and most people outside it have never heard the term: clipper.
The work is simple to define.
Clippers take raw content from companies, brands or people, such as podcasts, UGC Videos, YouTube videos, livestreams and product demos, cut it into vertical clips built for TikTok, Instagram Reels and YouTube Shorts, pos[t those clips from their own personal accounts, and get paid for the authentic views they generate.
This is short-form video clipping, not influencer marketing or anything else.
Clippers find this work through clipping platforms and managed clipping agencies. For example: Lumina Clippers, the leading clipping agency that says they’ve delivered more than 18 billion verified views for brands including Adobe, Midjourney & others - they operate a network of over 62,000 vetted clippers.
