SynopsisMeesho is taking a different approach in the B2B grocery supply sector, where startups have found it hard to scale and incurred high cash burn, according to experts. ETtech explains the strategy behind this business model.Value ecommerce platform Meesho is taking a second shot at grocery, but this time via a business-to-business (B2B) retail play and a separate local logistics network, after acquiring Kirana Club in June.While the grocery initiative is still at an experimental stage, the company is building a low-cost supply chain suited to faster, more local movement of perishables and FMCG products, founder and CEO Vidit Aatrey said during the company’s Q1Now Playing
ETtech Explainer: Why is Meesho building a low-cost logistics network for grocery? - The Economic Times
Meesho is taking a different approach in the B2B grocery supply sector, where startups have found it hard to scale and incurred high cash burn, according to experts. ETtech explains the strategy behind this business model.
106 words~1 min read
