Seiko is bringing seven of its experimental watch concepts to London this month, giving visitors a chance to see some of the Japanese watchmaker's most unconventional designs up close. The watches, created as part of Seiko's Power Design Project, will be displayed at Japan House London from August 27 to September 15.Entry to the exhibition will be free. Seiko says the seven concepts are not intended to become production watches, although the company's own history suggests that some experimental designs can eventually make their way into commercial collections.About The AuthorJournalist and a writer with a strong interest in news, culture, technology, and human-interest stories. Passionate about making complex topics accessible and engaging.Seven Power Design Project concepts head to LondonThe seven watches were previously displayed at Light Box Studio in Aoyama, Tokyo, in March. The exhibition now moves to London, with Japan House London hosting the project for the third consecutive year.They demonstrate different designs for watches, from unique time-telling mechanisms to experimental mechanical functions and original dials designed in the style of Japanese art. Though it should be noted that these concepts serve more as a way to showcase creative thinking and are not supposed to be turned into real products,Japan House London is situated at 101-111 Kensington High Street, making it possible for people to view the concepts without traveling to Japan.Seiko says the watches will not enter productionSeiko has stated that none of the seven watches currently on display is intended for production. However, the company's previous Power Design Project watches show that experimental concepts do not necessarily remain concepts forever.Seiko introduced its Collection 1 in December 2025, which was the first product ever to be developed from the Power Design Project that had been revitalized. The watch was conceptualized under the theme of "Rebirth" which came to fruition about three years later.Collection 1 was priced between ¥50,600 and ¥56,100, with each finish limited to 500 pieces. Its development also involved designer Yuya Suganuma, who had joined Seiko only a year earlier.More articles by AuthorTrending StoriesSome concepts could be easier to commercialiseNot all seven watches would present the same manufacturing challenges if Seiko eventually decided to develop them for production. Some rely primarily on changes to the dial or hands, while others require more significant mechanical alterations.For example, Takuya Matsumoto's Dial texture uses seasonal Japanese motifs embossed to a hundredth of a millimetre. Since Seiko already produces enamel, urushi and Arita porcelain dials for its Presage range, adapting this type of dial concept could potentially be more straightforward than developing an entirely new mechanism.Another concept, Yuki Omori's Hands, incorporates Seiko's cat mascot Ten-chan into the hands. Seiko already produces character and anime collaborations, making this another concept that would not be completely outside the company's existing product approach.By contrast, Kento Ito's bezel-as-gear winding mechanism would require new hardware and equipment beyond what is needed for an experimental dial design. That could make it considerably more difficult to turn into a production watch.Power Design Project has a history of commercial conceptsSeiko's design archive also shows that the Power Design Project has previously produced prototypes that eventually became commercial products.The company's concepts from the 2001 to 2009 period included designs such as Shadow from 2003, which displayed the time using shadows cast by standing metal numerals, and Marunouchi from 2008.That history makes the London exhibition particularly interesting, even though Seiko currently has no plans to put these seven watches into production. Visitors will be able to see the concepts at Japan House London from August 27 through September 15, with free entry throughout the exhibition period. FAQsWhat is Seiko’s Power Design Project?Seiko’s Power Design Project is an initiative that showcases experimental watch concepts created by the company’s designers. The project gives designers an opportunity to explore unconventional ideas and designs that may not necessarily become commercial products.Where can people see Seiko’s seven experimental watches?The seven concepts will be displayed at Japan House London, located at 101-111 Kensington High Street. The exhibition will run from August 27 to September 15, and entry is free.Are these seven Seiko watch concepts going into production?Seiko says that none of the seven concepts currently on display are intended for production. However, the company has previously turned Power Design Project concepts into commercial watches, so their future cannot be ruled out entirely.Has Seiko previously commercialised a Power Design Project concept?Yes. In December 2025, Seiko released Collection 1, based on the 2022 “Rebirth” theme. The watch was offered in three colourways, with each finish limited to 500 pieces.What is the Dial texture concept?Designed by Takuya Matsumoto, Dial texture features a dial embossed to a hundredth of a millimetre with seasonal Japanese motifs. The concept focuses primarily on changing the appearance and texture of the watch dial.end of article