SINGLE POUR: Beyoncé Knowles-Carter has taken full control of the SirDavis whiskey brand, after buying out the stake held by LMVH Moët Hennessy Louis Vuitton.
The French luxury group confirmed the sale, whose terms were not disclosed.
Knowles-Carter and the French group’s Moët Hennessy division teamed up to launch the premium liquor in 2024. The brand is named after the American artist and businesswoman’s great-grandfather, Davis Hogue, a farmer and moonshiner in the American South during Prohibition.
Headquartered in Houston, Texas, the spirits brand was the first to be developed entirely internally by Moët Hennessy in the U.S., the French conglomerate said.
At the time, Bernard Arnault, chairman and chief executive officer of Moët Hennessy’s parent LVMH, deemed SirDavis “not only a revelatory and exceptional American whiskey, which we are very proud of, it is also a testament of the unwavering dedication to craftsmanship, heritage and innovation shared by LVMH and Beyoncé.”
