My current model-selection strategy is embarrassingly simple… and wrong: I choose the most capable (expensive) model because I’m worried the cheaper one might get something wrong. That makes me spend too much, of course, which is why I (like you, perhaps?) continue to struggle with one of the most fundamental challenges in AI: How can I know when a cheaper model is sufficient for a task? Or, really, which model should I use at all?

I asked a friend, Leo Zheng, who leads marketing for Fireworks AI, an AI infrastructure company that runs and improves open-weight models. Surely it was his job to know? His answer surprised me. I thought the answer would come down to models, but it doesn’t. Fireworks, he said, wants to “enable every company to own the continual learning loop within their four walls.” The idea is to abstract away model updates while companies feed the system new signals as customer behavior changes.

That’s when it clicked. I was asking how to automate model choice, but the harder problem is building a feedback loop that tells a company what worked. Model choice then becomes simply one important action the system can take, not the be-all and end-all decision a developer must get right in advance. Arguably, the more important component is integrating enterprise data into that continual learning loop that Zheng describes.