Everyone is racing to generate a website in 30 seconds. The work is in the next three months.

Watch any website builder demo from the last two years and it is the same thirty seconds. Someone types "yoga studio in Lisbon", a progress bar does something reassuring, and a site appears. Hero image, three services, testimonials, a contact form. It looks good. It genuinely is good.

Then the demo ends, because the next part does not demo.

I work on a website builder, so this is a criticism of my own industry and partly of my own product. Generation was the hard problem for about eighteen months. It is not the hard problem now, and I think a lot of us are still competing on it because it is the part that fits in a GIF.

Generation is table stakes and everyone knows it

Any team that wants prompt-to-website can have it. The models are good, the tooling is mature, the ideas are public. If your differentiator is that a site appears from a sentence, your differentiator has a shelf life measured in whatever your nearest competitor's next sprint is.