Most website builders — Shopify, Wix, Webflow — still follow the same basic interaction model: pick a template, drag some blocks around, manually fill in every section. It works, but it assumes the user already knows what a "good" store looks like.

I wanted to try a different model entirely: skip the blank page completely. Enter a business name and pick an industry — two fields, no free-text prompt, no lengthy form — and let AI generate a complete, working store — copy, products, theme, checkout — before the user makes a single design decision.

That's what I'm building with Storeaxe. Here's a look at how it actually works under the hood.

The core flow

1- Merchant enters: business name + industry (two fields)