Back in May, hot on the heels of its acquisition of Kerry Stokes’ Seven West Media, Southern Cross Media Group made a gaffe. When planning an offsite, it sent an invitation out to 45 executives from across the business under the banner “Seven Media Group”.The fallout within the company was swift – one senior staffer told this publication it had “started World War III” – and the media statements rejecting that it had changed its name came equally fast.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles