Mastercard has announced that Yasemin Bedir has been appointed President of the company’s Eastern Europe, Middle East and Africa (EEMEA) region, effective 1 September. The company’s EEMEA region was expanded in recent years, bringing additional markets to what is now a vibrant, agile and high growth potential 81 country business.
Bedir, a nearly 20-year veteran of Mastercard, also joins the company’s Management Committee. She succeeds Dimitrios Dosis, who was recently named Chief Commercial Payments Officer, leading Commercial & New Payment Flows.
In this UAE-based role, Bedir will oversee the strategy, direction and overall success of all aspects of Mastercard’s operations across the region through its partnerships with retailers, fintechs, financial institutions, governments and businesses.
“Yasemin is a leader who finds the best in her teams to help them deliver the greatest impact for our customers and to fuel local economies,” said Sachin Mehra, Chief Business Officer, Mastercard. “This is a vast and complex region that demands creative thinking, proven results and strong relationships. Yasemin has delivered that throughout her career. Working with our customers and partners across the EEMEA region, we have a true opportunity to shape and redefine how people and businesses move money, exchange value and enable commerce for years to come.”
