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Forward-looking: The owners of MySpace say they plan to bring the social media site back, though they have not said when it will launch or what the new product will look like. Tim and Chris Vanderhook, co-founders of Viant Technology, discussed the plan in the documentary "MySpace," directed by Tommy Avalone. The brothers bought the original social media site in 2011 and still own the brand. "We still own MySpace. We are stewards of the MySpace brand at this point, and we are going to relaunch MySpace. We're just waiting for the right time to do it," they said in the documentary. "And if that one doesn't work, we'll do it again."
A revival would put MySpace in a market that looks nothing like the one it left behind. Social media is now led by platforms built around recommendation systems, mobile video, creator tools, and targeted advertising. Instagram, TikTok, Snapchat, YouTube, and Reddit already compete for users and ad dollars.
MySpace would need to give people a reason to use another social network while also making the service work for modern habits. That means fast mobile features, simple publishing tools, content discovery, and a system that can keep users coming back. It would also need a way to make money without the scale enjoyed by the largest platforms.
