RXBAR INTRODUCES ITS FIRST NEW FALL SEASONAL FLAVOR IN MORE THAN FOUR YEARS, TAPPING INTO THE GROWING APPLE PIE FLAVOR TREND

RXBAR INTRODUCES ITS FIRST NEW FALL SEASONAL FLAVOR IN MORE THAN FOUR YEARS, TAPPING INTO THE GROWING APPLE PIE FLAVOR TREND

PR Newswire

CHICAGO, Aug. 10, 2026

New limited-edition RXBAR Nut Butter & Oat Apple Pie joins the brand's fall lineup alongside the return of fan-favorite Pumpkin Spice 12g Protein BarKey News BitesRXBAR is expanding its fall offerings with new RXBAR Nut Butter & Oat Apple Pie, the brand's first new seasonal flavor in more than four years.Inspired by one of fall's most beloved desserts, RXBAR Nut Butter & Oat Apple Pie joins the Nut Butter & Oat product lineup with 10g of protein, simple ingredients and comforting notes of cooked apples, warm cinnamon and delicate pastry.As apple emerges as one of the season's fastest-growing flavor trends*, RXBAR is giving consumers another nostalgic way to enjoy fall beyond pumpkin spice.Rounding out the fall flavor lineup, fan-favorite RXBAR Pumpkin Spice 12g Protein Bar returns nationwide for a limited time beginning in August.Both flavors will be available nationwide beginning in August while supplies last.CHICAGO, Aug. 10, 2026 /PRNewswire/ -- As apple emerges as one of the season's fastest-growing flavor trends*, RXBAR is giving consumers another nostalgic way to enjoy the warm and cozy flavors of fall. Available for a limited time beginning this August, the brand is introducing its first new seasonal flavor in more than four years, RXBAR Nut Butter & Oat Apple Pie, alongside the return of fan-favorite RXBAR Pumpkin Spice 12g Protein Bar.