Three senior partners at Boston Consulting Group were promoted to oversee its move into AI.

Boston Consulting Group

Boston Consulting Group is putting three longtime leaders in charge of some of its most important AI and technology work in North America — and the promotions are telling.All three bring deep technical or transformation experience, but their capabilities and new mandates are also heavily focused on people, whether that's helping employees experiment with AI, build new skills, or turn new tools into lasting changes for clients.Amanda Luther will lead the firm's regional AI and functional activation efforts, Silvio Palumbo will take over BCG X in North America, and Natasha Taylor will help lead its technology and digital work.The appointments come as consulting firms rethink the profile of the people they hire and promote. McKinsey recently elevated 21 consultants to a new distinguished-partner role meant to reward deep expertise in areas like AI and technology, Bloomberg reported. At EY, its Americas talent chief Ginnie Carlier told Business Insider that the firm — once made up almost entirely of accountants — now recruits engineers, technologists, creatives, candidates without degrees, and neurodiverse professionals.AI has rapidly changed the consulting industry and is forcing firms to rethink some of their most basic measures of success. Firms are trying to determine whether their AI agents are delivering value, while also tracking how employees use the technology and, in some cases, incorporating AI adoption into performance evaluations. The shift is reaching the business model, too: Clients are increasingly asking firms to put more "skin in the game," pushing consultants toward fees tied to outcomes rather than simply time spent on a project.