BBQ’s restaurant in Zona Rosa, Mexico City / Courtesy of Genesis BBQ Group
Korean fried chicken chain BBQ has opened its first restaurant in Mexico City, betting that the city’s vast consumer market can become a springboard for a broader push across Latin America.
Genesis BBQ Group, which operates the BBQ brand, said Monday that it recently opened BBQ Zona Rosa in the Mexican capital’s Zona Rosa district, marking its entry into Mexico.
The company now operates 20 locations across Latin America, including in Panama, Costa Rica, the Bahamas and Colombia, according to the company.
The Mexico City restaurant occupies 338 square meters across two floors and a terrace, with seating for 115 customers.
