A new BBQ branch in Phu Nhuan, Ho Chi Minh City, Vietnam / Courtesy of BBQ
Korea's largest chicken franchise, Genesis BBQ Group, opened a restaurant in Ho Chi Minh City, bringing its Vietnam operations south after establishing a foothold in the north, the company said Wednesday.
The new BBQ Phan Xich Long outlet is located on Phan Xích Long street in the Phu Nhuan district, one of Ho Chi Minh City's most prominent food and beverage corridors. The casual dining restaurant spans approximately 317 square meters and seats 94 customers.
Ho Chi Minh City is Vietnam's largest economic hub and its most active market for retail, dining and franchising.
The city's young demographic and rapidly expanding food delivery culture have made it a primary target for global food and beverage brands.
