Jupiter, the 6-year-old dandruff category disruptor, is entering 500 Ulta Beauty stores this week as the retailer pushes deeper into clinical- and solution-based hair care.
“Fifty percent of the world gets dandruff at some point in their lives,” Robbie Salter, co-CEO and founder of Jupiter, told Glossy. “By not having a standout dandruff brand [in beauty retail], you’re totally missing out on an enormous opportunity.”
The brand will launch its bestsellers into Ulta’s stores and e-commerce. They include a medicated shampoo, a hydrating conditioner, a better-for-your-scalp dry shampoo and more products priced under $26 each. Jupiter launched in 2020 and is backed by True Beauty Ventures, Willow Growth Partners and Springdale Ventures. The line is also sold DTC and through Amazon and Target.
“It was always a shared thesis between Ulta and Jupiter that dandruff products had a stigma and were sold in the wrong aisle,” Salter told Glossy. “Historically, dandruff products had been sold in the medicated category in drugstores. What Ulta really recognized is that we should be bringing these types of products into [beauty retail] because it naturally is part of the [hair-care] conversation and where the demand already is for their customer.”
