An article by Ayman Gomaa, Founder of Acacia Innovations Technology
When you are building a business, crisis planning is rarely a priority. Founders are focused on growth: winning customers, hiring talent, launching products and raising investment. Even in established organisations, preparing for disruption is often neglected until something goes wrong.
For founders across the Middle East and North Africa, however, disruption is hardly theoretical. Companies are building across markets exposed to geopolitical tensions, economic volatility, regulatory change and shifting access to capital, often while managing teams, customers and suppliers across several countries.
That makes resilience less of a corporate exercise and more of an operating capability. The businesses that emerge strongest from disruption are usually those that have prepared their people, systems and decision-making processes before they are tested.
Why leaders fail under pressure
