PremiumTom RaynelMultimedia Business Reporter·NZ Herald·9 Aug, 2026 10:00 PM5 mins to readHeirest is describing itself as a disruptor to the global fine jewellery business, with a real-time online configurator where customers become the designer behind their piece.An online jewellery store where customers can customise every detail – from metal and gemstone to cut, carat and engraving – with every choice visualised instantly and pricing updated in real time.
That’s the pitch behind jewellery startup Heirest, a brand aiming to reset the category by combining modern engineering
