A few months ago I went down the classic indie-hacker rabbit hole: "link-in-bio" tools. You've seen them — Linktree, Beacons, a dozen clones. A vertical stack of pill-shaped buttons on a phone screen. I figured it'd be a quick weekend build: auth, a drag-to-reorder list, a public page, done.
Then I actually looked at who uses these pages.
A wedding photographer's bio link and a Solidity developer's bio link were, structurally, the exact same page. Same layout. Same type scale. Same "add a block" mental model. The only thing that changed between a musician, a doctor, and a SaaS founder was the hex code on the buttons.
That felt wrong. A photographer's first impression should probably be a portfolio grid, not a list of hyperlinks. A developer's page should probably look like it was made by someone who ships code, not someone who picked a template. A doctor's booking page needs to read as trustworthy in about half a second, not "creative."
The idea: ask the profession first
