(yep, kinda clickbait, just for the funsies 😊)

At the beginning of the year, I relaunched my portfolio site using Codex and Gemini CLI as my main development tools. It wasn't entirely vibe-coded: I spent several days updating content and researching best practices, plus a good pile of tokens on brainstorming sessions.

For personal projects, I'm trying to keep a philosophy of "done is better than perfect". So even knowing the layout wasn't what I wanted, I uploaded the site and let it sit for a few months, gathering data with the basics (Search Console and Hotjar, plus the usual analytics stack) to understand what organic visitors wanted to see and how they were finding me. When you have time, data is the best asset you can collect.

A few days ago, I started using Google Stitch to rethink the site presentation and, honestly, my whole "brand". Basically: who I am, and what more than 20 years of building things online should look like graphically. Somewhere in the middle of the color and font brainstorm, a logo idea appeared. Something I could use instead of just my name at the top, which is the usual for vibe-coded sites.

The brainstorm went well. The execution was a total mess.