Aug 9, 2026 – 12.00pmSustainable fashion designer Kit Willow is set to launch an AI start-up that will help Australian fashion retailers selling to Europe comply with upcoming transparency rules around the environmental impact of their products.The new AI offering, made by Willow’s tech start-up Planet Price, comes as retailers prepare for the European Union’s digital product passport regime, which from late 2027 will require clothing, textile and footwear products to carry detailed information about their origin and environmental impact.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Kit Willow’s AI play targets fashion compliance opportunity
From late 2027, Australian fashion retailers selling into Europe will need to comply with new transparency rules or be blocked from the market.
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