A fintech company that most people had never heard of just crossed the $1 billion valuation mark, and the catalyst was exactly what you’d guess in 2025: a deal with the Trump family’s crypto empire.
The company in question linked up with World Liberty Financial, the decentralized finance platform co-founded by Donald Trump and his sons Eric and Donald Jr. in late 2024.
The World Liberty Financial machine
Trump serves as “co-founder emeritus.” Eric Trump and Donald Trump Jr. are listed as co-founders. Trump-affiliated entities hold roughly 60% of the venture and collect 75% of all proceeds from WLFI governance token sales. They also get a cut of revenue from USD1, the platform’s stablecoin.
In August 2025, a publicly traded company called Alt5 Sigma acquired around 7.3 billion WLFI tokens in a deal valued at approximately $1.5 billion. Alt5 Sigma later rebranded itself as AI Financial Corp.
