Singer, Ladé, has said she is more interested in creating relatable music than chasing viral trends.
In an interview with Saturday Beats, the ‘Adulthood Na Scam’ crooner said, “For me, the pressure definitely exists because we’re in a time where everything moves so fast, and it’s easy to feel like every song has to go viral. But I have learnt that virality is a moment, while a career is built over time.”
Ladé added that she would rather focus on making authentic songs that listeners can connect with over the years than constantly pursue trends.
“I’d rather focus on making honest music that people can keep coming back to than chase trends all the time. Virality can bring people to one’s music, but it’s the structure one builds around one’s career, the consistency, authenticity and the community one nurtures that gives them a reason to stay,” she said.
The singer advised young artistes not to make virality their only measure of success, urging them to continue developing their craft and building sustainable careers.
