News
Ulta Beauty, Poppi and David’s Bridal are among this season’s brand partners.
by Saleah Blancaflor August 07 2026
In its second season under Disney, Project Runway features 22 designers, an all-star judging panel and brand sponsors trading traditional ads for in-show integration.
It’s part of a broader surge across Disney's unscripted and reality programming, spanning hits such as ABC’s American Idol, Dancing with the Stars and Project Runway. Overall unscripted revenue saw positive year-over-year growth, bolstered by a more than 50% jump in total in-show activations and a 67% increase in custom content deals, Disney told Campaign.
