Most teams that run outbound off funding announcements define the trigger as "companies that raised". That is not a trigger. It is a firehose, and working it costs more time than doing nothing.
The fix takes about twenty minutes and it happens before you touch any tooling.
Write the trigger as a filter someone else could run
Four dimensions. Be specific on each one.
Stage. A seed company and a Series D company buy completely differently. Seed has one person making the call and no procurement. Series D has a security review. Pick the stages that match how you actually sell. A $50k ACV product has no business chasing pre-seed.
