If you run outbound off funding announcements, you have probably built some version of this: pull new rounds, filter to your segment, push to the CRM.
It works, and then it quietly stops working. Not with an error. The job keeps running and the numbers look normal, but the list gets worse. Here are the four failure modes I see most, and how to check for each one.
1. Announced is not the same as closed
A lot of funding coverage is written before the money lands. Headlines like "X is raising $20M" or "X in talks to raise" describe a negotiation, not a completed round. Some outlets report the intent, the close, and the final number as three separate stories.
If those get into your pipeline, a rep congratulates someone on money they do not have yet. That is a bad first impression, and it is avoidable.
