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First look: Google will launch its first Bluetooth tracker at the upcoming "Made by Google" hardware showcase in New York, where it is also expected to unveil the Pixel 11 series and Pixel Watch 5. Tentatively named "Pixel Tag," the newest addition to Google's hardware lineup will go up against Apple's AirTag 2, Samsung's Galaxy SmartTag 2, Motorola's Moto Tag 2, and a host of other Bluetooth trackers already on the market.
Leaked images published by 9to5Google ahead of next week's event show the so-called Pixel Tag adopting a pill-shaped, oblong design rather than the circular form factor favored by its rivals. The device is also expected to incorporate a built-in speaker to help users locate it when misplaced.
The images suggest it won't include a dedicated slot for a lanyard or keychain, meaning users will have to buy a case to attach it to key-rings or bags. The leak further points to a launch color Google is calling "Light Fog," which looks like a shade of white. Other hardware details, including battery capacity and Ultra Wideband support, remain undisclosed.
