Hyundai Department Store CEO Jung Jee-young (right) and Korea Creative Content Agency President Kim Yoon-ji pose for a photo at the signing ceremony at the CKL Business Support Center in Jung-gu on Thursday. (Hyundai Department Store) Hyundai Department Store said Friday it had signed a memorandum of understanding with the Korea Creative Content Agency to help Korean fashion brands expand into overseas markets through pop-up stores and other support programs.The two sides will identify promising brands and introduce them through pop-up stores at key overseas retail destinations. Hyundai Department Store will provide its global retail network and local store operations, while KOCCA will support logistics, export-related costs and promotional activities.The first pop-up program will be held at The Hyundai’s permanent store inside Shibuya Parco in Tokyo. Five Korean brands — Yase, Verso, s/e/o, Re Rhee and Nohant — were selected through KOCCA's public application process held in April. Beginning with footwear brand Yase on Sept. 25, each brand will operate a two-week pop-up store, one after the other.Hyundai Department Store said its selection as KOCCA's partner was based on the performance of The Hyundai Global, its content export platform launched in 2024.Through the platform, the retailer opened a permanent store at Shibuya Parco and a dedicated storefront on Japanese online fashion platform Nugu last year. More recently, it launched its first flagship store in Tokyo's Omotesando district and plans to expand The Hyundai Global to Taiwan and Hong Kong.The two organizations plan to broaden the partnership by supporting Korean fashion brands in additional overseas markets and developing tailored local assistance programs. Hyundai Department Store is also pursuing partnerships with local retailers to launch fashion pop-up stores in Europe, including Paris, later this year."We will continue to play a responsible role in expanding the global ecosystem for Korean brands by leveraging our capabilities in brand discovery, incubation and content planning," said Hyundai Department Store CEO Jung Jee-young.