The Hyundai Global flagship store in Tokyo's Omotesando shopping district. Courtesy of Hyundai Department Store
Hyundai Department Store is set to make a historic entry into Japan's retail landscape this Friday with the opening of its first overseas flagship store in Tokyo’s prestigious Omotesando shopping district.
Operating under The Hyundai Global — the retail conglomerate’s specialized platform dedicated to exporting Korean fashion, beauty and entertainment brands — the launch marks the first time a Korean department store operator has established a large-scale flagship presence within a core Japanese shopping hub.
Spanning approximately 620 square meters, the new venue, branded simply as The Hyundai, will occupy the third floor of the high-profile Tokyu Plaza Omokado shopping complex. The retail space is strategically organized into nine distinct sections, featuring seven permanent brand showcases and two dedicated pop-up spaces. The curated lineup covers fashion, beauty, food and beverage, and licensed entertainment content. To anchor its cultural appeal to regional consumers, the company has tapped K-pop boy group TWS to serve as the official brand ambassador.
This flagship represents a significant scale-up of Hyundai’s overseas retail model, drawing conceptual inspiration from its wildly successful domestic footprint, The Hyundai Seoul. The Omotesando opening follows a calculated, phased market entry by the retailer, building upon a successful initial pop-up venture in Tokyo’s Parco Shibuya in 2024, a subsequent permanent boutique at the same location in 2025 and an e-commerce section on Japanese online fashion platform Nugu.
