Naïve bags $28.5M in funding to automate the creation and day-to-day running of almost any business

Palo Alto-based Naïve Inc., an artificial intelligence lab that’s developing autonomous agents capable of setting up and running entire businesses, said today it has closed on a $28.5 million Series A round of funding. Nexus Venture Partners led the round, which saw participation from Y Combinator, Zetta, Liquid 2 and a host of angel investors.

The startup is all about automation, noting that AI tools that can lighten people’s workloads have proven to be especially popular with people such as developers, enabling them to avoid repetitive and tedious tasks. Now it wants to advance this and use AI automation to perform basically all of the work that’s required to get an established business up and running. It’s an enticing concept, and so far Naïve has already attracted more than 30,000 developer customers to its platform.

Naïve goes further than traditional vibe coding. It has developed the infrastructure for AI agents to automate all of the steps required to establish a company and then run it on a day-to-day basis, so long as the customer provides the actual agents and the token budget. Essentially, it packages together the process of creating payments infrastructure, email accounts, phone numbers, cloud infrastructure, storage and business incorporation, making it all available through a simple application programming interface.